Introduction
The first batch of regulated crypto platforms in Asia is stepping into the mainstream capital market.
The crypto industry is undergoing a structural transformation. The narrative that “issuing tokens = going public” is already outdated. More and more projects are realizing that relying solely on tokens—without establishing a corporate entity, issuing equity, or considering the capital market—can hardly sustain the next phase of growth. The HashKey incident stands as the strongest practical proof of this.
Why are more and more Web3 projects beginning to consider IPOs? Why is the “corporatization + equity financing + token” three-track model becoming the new normal?
Next, we will start by examining the ongoing changes in this industry.
The Good Days of Relying Solely on Token Issuance for Financing Are Truly Over
- Whitepaper + private placement talks + listing on an exchange
- DAO/foundation structure, and if all else fails, a shell company
- Everything revolving around tokens, with equity treated merely as a “shell”
It’s harder to secure funds in the primary market; valuations in the secondary market are unsustainable; and regulators are keeping a closer eye.
First, establishing a solid corporate entity and conducting formal equity financing;
Continuing to develop tokens, but focusing more on ecological incentives and liquidity;
Setting long-term goals beyond just “listing on a CEX”—aiming to build a company that can go public, engage in mergers and acquisitions (M&As), and operate sustainably.
These projects are progressing more steadily and are more likely to secure large-scale funding. This is not just a shift in market sentiment, but a fundamental change in the cycle structure.
Why Did Everyone Disdain Equity and IPOs in the Last Cycle?
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Token issuance brought quick money
No prospectus, no roadshows for institutional investors, and no need for years of financial report history. A whitepaper plus logos of several top VCs was enough to attract funds. -
Ambiguous regulation allowed “learning by doing”
Many countries initially had no clear definition of “what tokens actually are,” so project teams used “innovation” and “technological experimentation” as a shield to forge ahead. -
DAO/foundation structures were appealing
No shareholders, only a community; no board of directors, only governance voting. This left enormous room for storytelling. -
The illusion that “tokens = an upgraded version of equity”
Many founders genuinely believed that tokens were more advanced than equity—they could be traded, used as off-exchange collateral, and priced by the market more quickly.
In that environment, projects that honestly pursued equity financing or even considered IPOs were instead seen as “not knowing how to play the game.”
Why Are More Projects Proactively Considering Equity and IPOs Now?
- Regulators have “made their stance clear”
Regions such as the United States, the European Union, Singapore, and Hong Kong have begun to classify some tokens directly under securities/regulated asset frameworks, requiring them to be managed as securities, payment instruments, or electronic currencies.
If you are engaged in finance, payments, or asset issuance, do not use “we are just conducting technological R&D” as an excuse.
- Money is flowing back, but this time it’s “finance-savvy money”
The funds entering this cycle are different from those in 2017 and 2021:
Many come from traditional VCs/PEs and mainstream institutional investors.
- Your project may no longer be a “pure on-chain toy”
Look at the current popular tracks:
- Stablecoins, PayFi, cross-border settlement
- RWA (Real-World Assets): Tokenization of bonds, funds, equipment, real estate, and accounts receivable
- DeFi infrastructure, clearing and settlement, custody, and compliance components
- AI + computing power, data elements, privacy computing…
- Relying solely on token secondary market exits offers too little security
The secondary market is extremely volatile.
A single regulatory move or exchange rule adjustment can severely undermine a project’s valuation.
Equity + IPO/M&As, at the very least, provide large investors with a predictable, negotiable, and actionable exit route.
Trend Signal: More Projects Are Adopting “Corporatization + Equity + Capital Market Integration”
The crypto industry is shifting from “token-only” to a multi-track model of “token issuance + corporate building + capital market access.”
- Star cases entering mainstream markets directly
- Circle: Completed its U.S. IPO this year, proving that “compliance + blockchain infrastructure” can enter the mainstream capital market.
- TRON (Justin Sun): Listed on NASDAQ via reverse merger, demonstrating that a “token ecosystem + corporate entity” can also pursue capitalization.
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Continuous listing of infrastructure companies
Bitdeer, Core Scientific, Marathon, and Iris Energy—these mining/computing power companies have long been traded in public markets, showing that crypto infrastructure is naturally compatible with traditional capital markets. -
Major Web3 projects accelerating “corporatization + equity financing”
Projects such as Animoca Brands, ConsenSys, LayerZero, and EigenLayer:
Though not yet listed, they are all improving their corporate entities, equity structures, auditing, and governance—clearly preparing for future capital market options. -
“Lightweight listing” paths like SPAC and RTO gaining more attention
Some Web3 companies in sectors such as blockchain games, NFTs, and tools are exploring SPACs (Special Purpose Acquisition Companies) and reverse takeovers (RTOs), indicating that listing paths are becoming more diverse.
Projects that understand how to integrate this structure will have the opportunity to move to the next stage.
Why Will “Dual Focus on Equity and Tokens” Become the New Normal?
- Who does equity serve?
- Institutional investors: Addressing valuation logic, exit channels, and governance rights.
- Regulators: Providing a corporate entity, responsible party, auditing, and disclosure.
- Potential acquirers: Clarifying whether the acquisition targets a “project” or a “package of company + licenses + assets + team.”
- Who do tokens serve?
- Users and communities: Enabling use cases, incentives, governance participation, and network effects.
- Business growth: Driving marketing, ecosystem development, developer recruitment, and alliance building.
- Liquidity: Facilitating circulation, market making, collateralization, and on/off-exchange settlement.
Thus, you will see more and more projects adopting a “Dual-Asset Model”:
Equity serves as the “skeleton” of the company, while tokens act as the “blood” of the ecosystem. Their roles are clearly defined and not mutually exclusive.
For Project Teams: Three Questions to Ask Yourself Now
Question 1: I only have tokens now, with no corporate entity/equity—Is it still possible to catch up?
- First, establish a corporate entity: Determine the jurisdiction for the parent company, operating entities, and whether a foundation is needed (based on business scenarios and target markets).
- Transfer ownership of IP, code, data, and smart contract revenue from personal wallets/loose structures to the company or foundation.
- Formalize “verbal agreements” and “Excel records” with early investors, team members, and advisors into official equity agreements and token allocation agreements.
Question 2: If I pursue equity, will the community accuse me of “abandoning Web3 ideals”?
- Did you clearly explain from the start: Which part of the value belongs to equity holders, and which belongs to token holders?
- Have you avoided “double exploitation”: Where the same cash flow benefits neither shareholders nor token holders, and all actions are aimed at “market manipulation” and “cash-out”?
Question 3: Is an IPO a must? Or is it just “icing on the cake”?
- Becoming an acquisition target for leading tech/financial institutions;
- Or becoming a “standard component” within the ecosystem of a upstream/downstream giant.
What truly matters is: Starting today, build your project into an asset that “regulators can understand, institutions can invest in, and can be acquired or listed.”
If You Want to Keep the IPO Option Open: Actions to Take Now
- Transform your “project” into a “group of companies”
- Choose a jurisdiction for the parent company (Hong Kong/Singapore/Cayman Islands/BVI/EU, etc., based on business scenarios and target markets).
- Streamline operating entities, technical teams, and license application entities—avoiding messy ownership across different individuals.
- Clarify which business belongs to which company and which belongs to the foundation.
- Restructure your cap table (capitalization table): Plan equity and tokens together
- Who gets equity? Who gets tokens? Who gets both?
- Will future VC/PE investors receive equity or conditional token quotas?
- If an IPO is pursued one day, will the existing token structure create obstacles in regulatory reviews or prospectus filings?
- Build a “regulator-friendly” compliance system in advance
- Does your business involve payments? Does it accept public funds? Does it issue investment products?
- Do you need a registration-based license (e.g., MSB/VASP) or a permission-based license (e.g., certain CASP/VA/DPT types)?
- Can your AML/KYC (Anti-Money Laundering/Know Your Customer) procedures, sanction screening, and information disclosure withstand the scrutiny of future regulators and auditors?
- Preserve a “prospectus-ready” track record
- Financial data: Revenue structure, cost structure, reserves, and exposures.
- Compliance records: History of fines (if any) and rectification measures.
- Governance records: Procedures for major decisions and any disputes over governance failures.
These are not things to prepare only when you decide to pursue an IPO. Instead, they should be accumulated from every version of your financial reports and every major contract, starting now.
A Frank Message to Project Teams
- Has already issued tokens;
- Is undergoing or planning another round of equity financing;
- Is being asked by VCs: “What is your long-term path—IPO or acquisition?”
Either quickly complete the entire framework of “equity + tokens + compliance + licenses + exit channels”;
Or continue to rely on the last cycle’s “pure token logic” until liquidity shortages and regulatory pressure catch up with you.
In this way, whether the future holds an IPO, an acquisition, or building a long-term profitable cash-flow company, you will have choices.
If You Truly Want to Pursue the “Equity + Token” Path: What Mankun Can Do
- The rights boundaries of corporate entities, foundations, and tokens;
- Compliance milestones for equity financing and token financing;
- License requirements and regulatory obligations for business implementation;
- Feasibility of future M&As, listings, and expansion.
